Global Significance

New “Protect Our Points, Colorado” Campaign Launches Asking Governor Polis to Veto Bad Credit Card Legislation

May 11, 2026

Multi-Faceted Public Affairs Campaign Warns Consumers About Risk of Losing Credit Card Reward Programs

Airlines for America (A4A) has launched a new “Protect Our Points, Colorado” campaign asking Governor Jared Polis to veto the Payment Card Networks’ Fees Bill (SB26-134), which would risk ending reward programs for millions of credit card holders and would have disastrous consequences for consumers, small businesses and the state’s tourism economy.

About the Campaign: To raise awareness of the magnitude of the issue, the “Protect our Points, Colorado” campaign ran a full-page print advertisement in The Denver Post today and kicked off a series of television commercials and radio spots on Colorado stations.

The campaign is active across social media platforms—including Instagram, Facebook and X/Twitter using #ProtectOurPoints—reaching consumers at airports, shopping centers, resorts, college campuses, sporting events and entertainment venues. The social posts have generated hundreds of letters from constituents asking Governor Polis to veto the bad legislation: “This bill would jeopardize the points I have earned with my credit cards and would risk credit card rewards programs. The reality is that people love their credit card points and don’t want to lose them.”

Above images: Full-page newspaper ad, 30-second television spot and social media post.

Polling Data: Polling shows that Colorado consumers overwhelmingly value credit card rewards, particularly for travel, raising concerns about the potential impact of SB26-134. According to a survey conducted by AlphaROC, Inc.:

• 80.8 percent of Coloradans say earning bonus rewards—especially for travel—is an important benefit of using their credit cards 
• 78.5 percent say they would likely switch cards if rewards were significantly reduced or eliminated 
• 79.1 percent have a credit card that allows them to earn rewards 
• 85 percent have redeemed awards within the past two years 

Quote: “There isn’t much that 80 percent of people can agree on these days, so it’s significant that most Coloradans agree when it comes to their credit card rewards. That’s exactly why Governor Polis should veto the terrible legislation making its way through the state legislature,” said A4A President and CEO Chris Sununu. “Nationwide, 31 million airline credit cardholders rely on co-branded cards for everyday purchases like groceries, gas and other essentials, earning rewards that make family travel and vacations more accessible.”

Additional Information: Airline credit cards alone generated more than $1.2 billion of economic impact for Colorado in 2024, with more than 740,000 travelers choosing to visit the state with their hard-earned rewards.

The legislation would also place new burdens on Colorado small businesses. Currently, merchants benefit from a single agreement that enables them to accept credit and debit cards seamlessly. SB26-134 would eliminate this system, requiring businesses to negotiate separate agreements with hundreds of financial institutions worldwide.