Airlines continue to reinvest in their offerings to enhance the travel experience.
The Power of Choice
Air travel is affordable and more convenient than ever. Our industry continues to connect travelers to their destinations in new and accessible ways. Read on to learn why it’s never been a better time to fly!
COMPETITION LEADS TO Value
Thanks to robust competition, air travel is affordable and convenient, and airlines have been investing significantly on innovations to strengthen the air travel experience for all consumers.
Airfares Have Dropped
Since airline industry deregulation in 1978, domestic fares have dropped nearly 50 percent (adjusted for inflation, including fees).
Competition continues to rise
From 2000 to 2025, the number of competitors per domestic air trip rose as carriers expanded their networks, offering passengers more choice when they travel.
Competition Leads to Product Reinvestment
Nearly $34B
invested by U.S. airlines from 2022-2025 on technology, including new aircraft, technology, ground equipment and facilities.
Including $8.5B
invested by U.S. airlines in 2025 on technology, including website and mobile app development.
Leading independent airline customer service index reports steady rise in airline satisfaction among passengers.
New planes provide a quieter, more comfortable flight with less emissions.
Improved mobile apps give you up-to-the-minute flight information.
High-speed in-flight WiFi keeps you connected on
the go.
Expanding in-flight entertainment turns flights into private screenings.
80%
of American travelers checked prior to arriving at the airport.
>75%
of Americans prefer booking travel on airline apps and websites.
68%
of Americans use their mobile devices to board the aircraft.
COMPETITION LEADS TO Flying for everyone
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