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Introducing #WhyWeFly: Celebrating the Stories that Inspire Us to Take to the Skies
December 09, 2025
Air travel does more than move people from point A to point B. It connects families, delivers packages, supports businesses and opens doors to experiences that shape who we are. Every traveler has a unique reason for stepping onto an aircraft, and those stories deserve to be told.
Airlines for America (A4A) is excited to launch #WhyWeFly, a new user-generated content campaign that puts travelers at the center. Beginning today, passengers are invited to share photos that capture what inspires their journeys. Whether it’s a long-awaited reunion, a favorite vacation spot, a major life milestone or a simple moment of joy from 30,000 feet, we want to see the memories behind your travels.
How it works
Travelers can easily submit photos through the upload tool embedded on our website. From there, A4A will spotlight selected submissions across our social media channels as part of an ongoing series celebrating the many reasons people choose to fly. Each feature will highlight traveler stories, helping us showcase the meaningful and positive role air travel plays in people’s lives.
Why your stories matter
Air travel connects people, packages and places. #WhyWeFly aims to highlight the impact through real, personal stories. By sharing your moments with us, you’ll help paint a fuller picture of what aviation makes possible and remind others of the value of traveling by air.
Join the #WhyWeFly movement
We hope you’ll take a moment to share your photos and stories. Whether you fly for family, for work, for discovery or simply for the joy of the journey, your perspective adds to the narrative of what makes aviation so special.
Submit your photo through the upload tool and follow along on A4A’s social channels as we celebrate travelers across the country. We can’t wait to see why you fly.
By uploading content to Airlines for America’s (A4A) collection, you warrant that you have all the necessary rights and permissions to do so and that the photo and your submission of the photo complies with all applicable laws, and grant A4A a worldwide, non-exclusive, royalty-free, perpetual right to use, transmit, copy, distribute, and display the photo for any purpose.