New social media campaign to highlight benefits U.S. airlines bring to millions of passengers every day
WASHINGTON, July 22, 2015 – Airlines for America (A4A), the industry trade organization for the leading U.S. airlines, today announced the launch of a new social media campaign called #ThereToHere. The campaign highlights the personal connections and moments that are possible thanks to U.S. airlines. Through online videos and shareable graphics, the campaign will bring to life the impact that U.S. airlines have every day and the benefits of going from “there” to being “here.”
“Every day, 2.1 million passengers and nearly 50,000 tons of cargo travel on U.S. airlines to get to wherever ‘here’ is for them. Whether it’s flying for a family gathering, a business meeting or getting an overnight delivery, U.S. airlines make these moments possible,” said Jean Medina, A4A Senior Vice President of Communications. “This campaign celebrates the ‘you’re here!’ moments we all experience every day.
Airlines for America (A4A) members are Alaska Airlines, American Airlines, Atlas Air, Delta Air Lines, FedEx, Hawaiian Airlines, JetBlue Airways, Southwest Airlines, United Airlines and UPS. Air Canada is an associate member.
A4A advocates on behalf of the leading U.S. airlines, both passenger and cargo carriers. A4A works collaboratively with industry stakeholders, federal agencies, the Administration, Congress, labor and other groups to improve aviation for the traveling and shipping public.