Most of us have noticed our favorite football teams don bright pink gloves, socks and cleats to promote Breast Cancer Awareness Month. Your favorite airlines do the same by adding pink touches to their employee uniforms and some even have pink liveries.
Our members do so much more than promote awareness; they also donate their time through service and other partnerships that raise funds for breast cancer education and research. Here are a few ways the U.S. airlines “go pink!”
American Airlines: With the “Be Pink” campaign, American provides several ways for customers to help employees raise funds for the cause. Customers can earn miles for donations to Susan G. Komen, give back through in-flight and Admirals Club purchases and join employees in wearing pink.
Delta Air Lines: Through the livery of Breast Cancer One, multiple ways to give and the stories of unsung heroes, researchers and survivors – Delta shows commitment to its partnership with the Breast Cancer Research Foundation, raising over $9 million for the fund in 11 years.
Hawaiian Airlines: Through a new partnership with Fossil, Hawaiian is raising awareness about the disease and supporting research by selling co-branded watches featuring a pink ribbon design.
Southwest Airlines: Rapid Rewards members can use their points for pink ribbon purchases ranging from women’s clothing to skin care. A portion of each sale will go to benefit the National Breast Cancer Foundation.
United Airlines: Employees will stylishly show their support by wearing various pink items as part of their uniform. United is selling these ties, scarves and ribbons and donating a portion of the proceeds to the American Cancer Society.
UPS: With a strong record of community service, UPS includes two charity walks as part of their October featured volunteer projects. Employees can participate in the Making Strides Against Breast Cancer and Susan G. Komen Race for the Cure to support the cause and contribute to the company’s pledge to complete 20 million house of global volunteerism by the end of 2020.